I help conscious entrepreneurs turn their message into magnetic online experiences where design meets strategy and energy.

The woman behind the strategy

From structure to soul:
The journey that shaped Butterfly Effect Lab

For years, I followed the traditional path : the safe one.
Working 9–5, designing within other people’s visions, feeling that quiet whisper inside me saying: “This isn’t your full potential.”

I loved creating, but I wanted to do it with intention, to design not just for aesthetics, but for impact.

So, I took the leap. I left behind what no longer aligned and built Butterfly Effect Lab, a space where creativity and consciousness meet strategy and results.

Today, I help women entrepreneurs, coaches, and interior director elevate their businesses through websites that convert with clarity and vibrate with authenticity.

Because when your brand aligns with your energy, everything flows.

PISCES RISING / CAT MOM / LOVE A GOOD FONT

Design as a catalyst for transformation

Butterfly Effect Lab was born from a deep belief:
that small shifts in clarity, in energy, in strategy, create massive transformations.

Your website isn’t just a marketing tool.
It’s the energetic extension of your purpose, your first touchpoint with the people you’re meant to impact.

I bring together the logic of business strategy, the intuition of energy work, and the art of design to create digital experiences that feel aligned and perform powerfully.

The vision

Beauty. Strategy. Conscious expansion.
That’s the foundation of every project I take on.

Turning your site into a magnet for aligned opportunities.

Conversion

Translating your essence into visuals that connect.

Design

Understanding your vision, message, and ideal client.

Clarity

Every project follows a process rooted in strategy, energy, and alignment.

The Butterfly Effect
Method 🦋

Each website I create is the result of this balance:
strategic, soulful, and designed for real growth.

Notion

Go-to productivity tool?

Lago Di Como, Italy

Dream travel destination?

Latte with almond milk

Favorite coffee order?

More a beach energy, but a bit of three is perfect

Beach, mountains, or city energy?

The Office

Favorite Show?

Popcorn

Favorite midnight snack?

Summer

Favorite season?

Creation over perfection

Best piece of advice?

Hannah Montana

dream dinner guest?

Raclette cheese and mushrooms

favorite pizza topping?

Cards

Favorite board game?

Meditation music or Subliminals

Music always playing in the background?

The inner foundations that guide my work and vision.

A Few Things You Should Know

When I’m not designing or diving into strategy sessions, you’ll probably find me journaling, exploring creative projects, or recharging in nature.

I believe in the power of stillness, creativity, and intentional living, the same values I bring to every collaboration.

Beyond the screen

I don’t just design websites. I co-create transformations.

Ready to bring your next vision to life?

Your online presence should reflect the depth, beauty, and strategy of your work.
Let’s co-create a website that feels like you, and works for you.

Ready to step into your next level?

It all starts with one conversation.

Let's create something amazing !

Maryam, Founder of Maryam Outsiders

'Nawal a entièrement refait mon site internet de A à Z, et j’en suis extrêmement satisfaite. Je voulais un site plus professionnel, à la fois aligné avec mon image et mon univers. Mon premier site, que j’avais créé moi-même sur Wix, m’a bien dépannée pendant quelques années, mais je sentais qu’à terme, il ne reflétait plus mon positionnement et pouvait nuire à ma crédibilité.[...]"

"Nawal a été parfaitement à l’écoute, force de proposition, et m’a suggéré des idées qui m’ont énormément plu, auxquelles je n’aurais pas pensé seule."

Maya Thompson, Founder of The Expansion Atelier

For the first time, my brand feels as expansive as my mind. What used to feel overwhelming is now intentional, strategic, and designed for growth.

"Nawal didn’t tell me to niche down, she helped me zoom out. She structured my vision into a cohesive universe. Everything now connects and converts."

Sofia Martinez, Founder of Luna Atelier Wellness

"She didn’t just design a website, she translated my energy into a digital experience. My brand finally feels aligned, and I’ve seen a noticeable increase in inquiries since launching."